Decoratus absurdum.

front

“Decoratus absurdum”. This is the design mantra behind Foursided boutique. I sat down with co-founder and owner of Foursided boutiques, Gino Pinto and store manager (and artist!), Aidie Janci to find out more about my go to store in the city for gifts, jewelry, cards, the list goes on. My favorite part about shopping at Foursided is that no matter how many times you go in there (and in my case, it’s a lot!), you never know what new, local artist you’re going to discover or what piece of antique dishware is going to pop at you. Gino, Aidie and I chatted and laughed in the quiet, shady spot behind their Lakeview location. Here’s the scoop I got:counter

Tell me about yourself. How did you get started?
The concept began in 2001 when Co-owners and founders Todd Mack and Gino Pinto decided to utilize their different professional backgrounds (Todd in framing, Gino in business), which allowed them to seamlessly and successfully build what was once a simple frame shop into a 3 store (and coming soon: gallery) Chicago staple.

The original location opened on Broadway in Lakeview as a picture framing shop. The second location, (also in Lakeview) on Clark has more of a gifting focus (cards, art, vintage) and is managed by Aidie. The third location, also on Clark St. but in Chicago’s Andersonville neighborhood, combines the two ideas into their largest location.

Pinto and Janci attribute much of the store’s success to social media attention. That and a great relationship with customers. Pinto says the idea for the stores is, “more of an art than a science”. The team wants to provide shoppers with, “things that are accessible. Not high end but not low end. There’s something for everyone!” says Janci.

triangle

How would you describe the mood of Foursided?

A recent remodel of the Lakeview Clark Street location has allowed for a more open, airy environment for shoppers and employees. Colors have been updated and the store is easier to move around in, helping the customer feel more comfortable and not like they’re going to knock down a teacup tower with their yoga mat.

There is also an art exhibit space going in next door, scheduled to open this week (a celebratory opening and 10 year anniversary party is happening Friday, July 17th! Go check it out, I’ll be there!) Local artist Ben Holiday’s work will be on display at the event. Pinto also has plans for the new gallery space to function as extra retail space around the holidays. I’m salivating at the thought of an entire space filled with the gorgeous offerings Foursided usually has around the holidays –helloooo vintage Christmas ornaments!

How do you want your shopper to feel when they leave your store?

“We want them to feel excited and inspired” says Janci. She and Pinto want shoppers to get that spark of curiosity that can happen when wandering through a store. They want their customers to get lost –in a good way.

cabinet

What inspires you?

AJ: “I’m an artist, I’m always making things. I’m inspired by active people. People doing and making things”. GP: “Prints. Learning new things” Currently, he’s taking a print and letterpress class at The Chicago Printmakers Collaborative once a week.

What are some of your favorite pieces at the moment?
Lucky horse press (Gino likes the prints), Methane Studios (Foursided is the only store in Chicago that carries their work), Human Shaped Robot prints (hand screen printed pieces), Star Shaped Press, Love Emily D, Kelly Parsell, Crash Candles (local suburban candlemaker), Snow and Graham, and The Found

emily D

Who are some local artists you work with?

Pinto tries to carry a Chicago artist in every department, and they work with a lot of Chicago printmakers and jewelry makers and carry their pieces in store. Another awesome element is that you can find a lot of employee art in store as well. Just recently, a birthday card was being passed around my office and on the artist on the back was very familiar!
card front

card back

candles

What are some of your favorite vintage shops? Flea Markets?

Janci and Pinto know their way around a vintage shop, which is why I asked them for their sage advice. Some of their favorite hot spots are: Grayslake Antique Market, The Pink Elephant Mall near Springfield, Vintage Garage, Edgewater Antique Market, Renegade Craft Fair, Randolph Street Market and estate sales around the city and suburbs

“We need to treasure the things we have. There’s this idea to edit, edit, edit”, says Pinto. As a very type-A person who loves to edit, edit, edit, its a good reminder to walk into a place like Foursided and get a little lost.

sign

Advertisements

Something I should’ve posted weeks ago! :/

tonesHey team!

This post is a long time coming, apologies for my absence!

Here’s a little picture recap of a Windy City Bloggers-sponsored event at Jenny Yoo. It was a bridal-focused event and though I am not getting married any time soon, it was fun to browse the beautiful dresses, sample desserts, take pictures in their photo booth and mingle and meet new friends! Hi, Rick and Jennifer!

Enjoy 🙂

showroom

cookie

details

crowd

desserts

hangers

jennyyoo

katie

pbooth

showroom2

white dresses

Thursday Things.

4ddde33a2eee1a34950a3e1ee840298e

image via pinterest

 

Hi everyone! Its almost Friday! Welcome to another installment of Thursday Things, enjoy and let me know what you think. Anything you’re excited about this week?

Note: When deciding what photo to use above, I thought, “what would make my readers happy to look at?” The answer (and what I typed into the Pinterest search bar): GLITTER PIÑATA!

1. I loved this article from Windy City Blogger Collective on keeping an editorial calendar to stay organized (if you’re a writer of any kind that needs to meet deadlines). Building a calendar like this is important, to me anyway, and its nice to lay everything out in front of you and see what your blog will offer for the next month.

2. This idea of a “photo an hour” collection from How Sweet It Is is really interesting to me. It would be fun to chronicle an entire day, taking simple photos of what you see in front of you every hour, kind of a photo journal.

the-street-style-pic

image via man repeller

3. Articles like this from Man Repeller always make me LOL. Which one are you guilty of?

12-Le-Fashion-Blog-13-Ways-To-Style-A-Vintage-Tee-Rolling-Stones-Jewel-Statement-Necklace-Mary-Kate-Olsen-Olsens-Anonymous

image via olsens anonymous

4. Is your vintage tee feeling tired? Wake it back up with these styling tips from Le Fashion!

5. To continue celebrating this year’s awards season, Louise Roe and Refinery29 put together a list of behind-the-scenes facts about you might not know. Check them out!

xo

Winter Inspiration Pinterest Board

314adcca67d7b6543fa3a2816a2f3ee6

What better way to get through the winter in Chicago, than to find things that inspire you.

I recently put together a Pinterest board to continue to inspire me this winter. Its basically just a bunch of pretty things that I like looking at, not really sure what the theme is just yet! But that’s the beauty of Pinterest, you can start pinning things to a board and see where it leads you. After a while, the board starts to curate itself, its really fun!

Let me know what you think, and feel free to check out the rest of my Pinterest page!

I’m going going, back back, to Cali Cali

hwood

Last weekend I made the trip back to LA, where I lived for three years, to visit friends. My friend Alex and I went out there to surprise one of our college friends, he had no idea we were coming!

It was such a nice trip. I caught up with friends, (who I missed very much!) ate at all of my old hot spots (M Street Kitchen, Sunny Spot, C & O), tried a few new places (Franklin & Company), went to a James Perse sample sale (DANGER!) and even went on a hike at Runyon Canyon, which I never did when I lived there. But, since I am technically a tourist when I go out there now, I can do things like hike Runyon.

Here are some photos from my trip! A short post today, have to run some errands…enjoy!

alex

beach

french

garlic knots

girls

hike

JP wall

Jpsale

jpsale2

jpwater

kids

locks

lylebrit

mstreet

pier

sand

SPA

steph

Thursday Things

Well, its Thursday. Which means its time for another installment of Thursday Things! Here are a few things that inspired me this week and are getting me through to the weekend!

Photo Dec 10, 9 25 27 PM

image via the every girl

1. This style post from the Everygirl- getting me very excited for the holidays and festive sweater dressing! Love the mixed prints!

2. Honestly WTF is one of my most favorite blogs to read, and these DIY confetti shoes are one of the many reasons why. Its chock-full of inspiration all the time. I love it.

partyshoes0-640x959

image via Honestly WTF

3. Again, this post from Honestly WTF. They find the coolest stuff.

bc6d5cae37b53254-3WorldisYourOyster-1-640x965

image via Honestly WTF

4. Make your own photo soap, from A Beautiful Mess. Apparently I’m in a DIY mood today, but how cool would it be to give these as a personalized gift?

6a00d8358081ff69e201b8d0a1805c970c-800wi

photo via a beautiful mess

That’s it for today! Happy Thursday! xo

Thursday Things

SAM_30122

photo via WhatRUWearing

Hello!

Here’s another installment of Thursday things, hope you enjoy! 🙂

1. Windy City Blogger Collective “Delsholidayshop” fashion recap– Farissa Knox of WhatRUWearing breaks down the fashion trends and highlights at Monday’s WCBC Holiday Soiree.

2. DIY gift wrap- I’m always drawn to gift wrapping that’s beyond the norm. Don’t get me wrong, I love a fun roll of wrapping paper, but I also enjoy the personal touch that DIY adds. You can even use scraps from old rolls of paper that may not be large enough to wrap a whole gift (my mom knew what she was doing, saving all that wrapping paper…). Here is some inspiration I found: here and here.

Antarctica_Day10_4-e1405989944380

photo via Gray Malin

 

3. I am always inspired by photographer Gray Malin and in his latest blog post, he recaps his trip to Antarctica, completing his goal of traveling to all seven continents. I love how he adds a certain unexpected element to his work, like sparkly balloons or a blow up swan raft in the middle of the Antarctic.

4. Blake Lively’s site, Preserve– Especially this post about herbal steams. Whenever I was sick, my mom would give me one of these to clear out my sinuses, and it always worked. Now, I like to do one when I just need to relax, its very soothing. Recently, I was catching up on old issues of Vogue and came across Blake Lively’s interview in the August issue. While I am already in the “I want to hate Blake Lively but I can’t because she’s so darn likable” camp, this interview made me adore her even more and moved me to check out her site, Preserve. While one can help but compare it to Gwyneth Paltrow’s Goop (which people love to hate on), it is refreshingly different and features actual, attainable things. Check it out for yourself!